New developments in the USA include in the properties prices decor items such as floors, cabinets, blinds and Apple automation services.
Unlike the Brazilian construction companies, the US companies saves clients’ efforts and setbacks, developing properties that offer decorating services since the construction phase, providing floors, blinds, baseboards, paint and automation to decorating with furniture (such as cabinets, beds), bed, table and bath sets and accessories at more affordable prices than charged by high level properties in Brazil.
Analyzing real estate values in São Paulo and Miami, it is noted that properties with the same size and standard in similar tony neighborhoods in both cities have very different prices. Here’s an example: a 500m² property in Vila Nova Conceição, upscale neighborhood of São Paulo, costs at least R$ 7.5 million, approximately US$ 3 million. The same property in Aventura, a trendy area in Florida, north of Miami Beach, can be found for about US$ 1.3 million, approximately R$ 3 million.
That is, without looking too far, it is clear that upscale residential real estate in the US is now sold for almost a third the price of similar property in Brazil, with more services, such as simple or full decoration, automation and hotel services.
Today, the simple decoration service includes blinds, floors, cabinets, baseboards and painting already included in the delivery of some real estate abroad. According to Brazilian Carmen Alcaraz Gomes, interior designer in Miami and partner of Elite International Realty, a real estate company located in the American resort city, “the added value per square meter with this type of decoration can reach US$ 250.00, however, there are many variables that can change the price more or less, depending on the amount of decorative items the owner wants in his home”.
Today, around 30% of customers acquiring a new property request the simple decoration service. “It’s a very interesting deal, it provides a solution to the client, preventing him from engaging in the construction and renovation process after the acquisition,” notes Gomes.